1. The Word Document Version
What you get:
a) An intro paragraph
b) 2-3 inspiring articles and accompanying pictures
c) An end greeting that will often have some kind of soft referral-request.
= MORE BUSINESS
2. The Hassle-free Version
What you get:
a) A professional web template with
b) A seasonal color banner
c) An intro paragraph
d) 2-3 inspiring articles and accompanying pictures
e) An end greeting that will often have some kind of soft referral-request.
f) Your picture
g) Your contact info
h) A link to your website
i) Links to two industry-related stories of your choice or a testimonial or a coupon.
j) A left column with the above links and a table of contents
= MORE BUSINESS
1. Benefits of the Word Document Loyalty E-Zine
1. MORE BUSINESS because you're keeping in touch and adding real value!
2. You can customize and personalize the e-zine as much as you want.
3. The investment is less than the Hassle-free Version and you can still touch all your contacts with inspiring information.
(Our goal is for you to succeed and get more business: Our only caution is that you make sure it always goes out on the same day every month. This kind of attention to detail is often not a strength of most sales professionals and business owners. Know thyself!).
4. For a small fee, you can hire us to help you set up your own web template and web program.
Be aware that some people’s email (usually at work) is set up only to receive text. This means the pictures will not appear in their version. Also you will have a white background instead of a dark red one, and no columns. Any web links will need to be created by you.
2. Benefits of the Hassle-Free Loyalty E-Zine
1. MORE BUSINESS because you're keeping in touch and adding real value!
2. We do all the work. How much is your time worth? Once you have signed up, you know that every month on exactly the same day, a high-end professional e-zine is going out to the contacts of your choice.
Most sales professionals and business owners have neither the time, the strengths, nor the inclination to send such an e-zine on the same day every month.
3. This version is a more professional product that many of your contacts will be used to seeing and may expect.
4. Your contacts clearly see your consistency. Consistency is a business magnet. That quality builds future opportunities.
5. You have SEVEN ways to customize the e-zine each month if you want, including your picture, contact info, website link and email address.
6. You can still position yourself as an industry expert if you want to. You can send us two links to industry-related articles every month that will be in bold print in the left-hand column. Your readers can read these if they are interested.
7. You can add a client testimonial on the left margin
8. You can add a link to a coupon or special offer or we can simply mention it in writing
