FAQs What is the purpose of the Loyalty e-zine? To help you get more referrals year-round by staying in touch and keep your name in front of your contacts. It is to bring compelling articles that will enrich, benefit, and uplift your readers so that they think more highly of you. Another effective and efficient tool to build relationships without you having to spend any time creating something you don’t have the time and desire to do. To set you apart from your competition that isn’t doing this. To get unsolicited feedback from your database. This is a Chicken Soup for the Soul-type newsletter that adds great value rather than other newsletters that interrupt the day by selling products, services, industry information that few people care about but the sender, or ‘white bread’ content that almost nobody is interested in.